“Music Too Na Betting” – Don Jazzy Talks About Music Promotion

The highly acclaimed Nigerian music producer, Michael Collins Ajereh, famously referred to as Don Jazzy, has initiated a dialogue within the music industry by sharing candid reflections on the obstacles of music promotion.

Don Jazzy, the head of Mavin Records, shared his insights following his label’s successful collaboration with Universal Music Group (UMG), highlighting the intricacies involved in maneuvering through the competitive realm of the music industry.

In a series of tweets today, Monday, May 13, 2024, Don Jazzy drew parallels between music and betting, asserting that success in the industry is not guaranteed, regardless of the resources invested in promotion. Responding to a follower’s plea for promotion, he bluntly acknowledged the inherent uncertainty, stating, “Music too na betting,” and added “Not all songs will be hit songs. Not all artists will be Ronaldo or Messi.”

Don Jazzy’s remarks reflect the reality of the music industry, where success is often elusive despite concerted efforts. However, he expressed confidence in the talent pool within Mavin Records, asserting that many of his signees have achieved hit songs due to the label’s commitment to nurturing exceptional talent.

Music too na betting. https://t.co/U1miUDazNs

— LISTEN TO AYRA STARR (@DONJAZZY) May 13, 2024

Doesn’t work like that. Not all songs will be hit songs. Not all artist will be Ronaldo or Messi. https://t.co/DK4ILiUEXI

— LISTEN TO AYRA STARR (@DONJAZZY) May 13, 2024

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