IS THAT TRUE? Tribalism Taking Over Nollywood – Joseph Benjamin Laments

Renowned Nollywood actor, Joseph Benjamin has alleged that tribalism is gradually taking over the Nigerian movie industry.

The thespian, who moved to the USA years back, claims that some Nigerian filmmakers are using indigenous movies as a platform to propagate tribal superiority.

The 47-year-old actor, via his Twitter, X, page, raised concerns over the rise in the production of cultural-based movies in Nollywood.

Joseph Benjamin said that although home made movies are very good, there seemed to be a competition to showcase whose culture is best in the country.

He said:

“My dear Nollywood, we are slowly pivoting towards a tribal trajectory. As I skim through, all the amazing language-based titles, coming out of the industry. I cannot help, but see a subtle race, to showcase whose culture is best.

“As much as we desire to tell our stories ourselves. The competitive lines are becoming less blurry. When South Africans make films, they have one goal. Which is quite evident in their final work.

“The big picture is South Africa as a brand. How do we sell South Africa to the world? Not Afrikaans, Ndebele, Northern Sotho, Sesotho, Swazi, Setswana, Tsonga, Venda, Xhosa, and Zulu.

“However, reverse is the case with us. We are all about, how do I sell the Igbo, Yoruba, Hausa culture. Well, as much as some might be of the opinion that, if they see these tr!bes, and the beauty of our diversity. They will be attracted to our culture at large.

“Let me ask this question to you dear filmmaker. Please look in the mirror, and honestly tell yourself the truth. When you make your language based films. Do you have a mindset of communalism? Or individualism?

Until we start seeing this whole process as a ‘WE’ focused movement and not ‘I’, then and only then can we boldly say we are ready to scale up.”

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