How Social Media Gave My Career Global Boost – Joeboy

Afrobeats sensation, Joseph Akinfenwa, better known as Joeboy, says social media has made a huge difference in his career.

The ‘Alcohol’ hitmaker stated this during a chitchat on 3FM as he talks about the pros and cons of using social media.

Joeboy revealed that social media platforms like Instagram and TikTok has been the difference-maker for him as it propelled him to global stardom.

In his words;

“Social media has been a game-changer for me and many other artistes. It has allowed us to reach a global audience without necessarily relying on mainstream media, record labels, or gatekeepers. Platforms like Instagram and TikTok have become essential tools for promoting our music and engaging with fans in real-time.

“Now all of a sudden you can just get into the industry by just posting a cover or a song of yourself singing randomly on your bed and next thing is it is getting millions of views and everybody wants to work with you and connect with you”.

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