Why The Marvels Just Broke Another Unwanted MCU Box Office Record

The Marvels‘ box office failure snowballed into a bigger disappointment for the MCU than it should have been. Nia DaCosta’s The Marvels brings together three important MCU heroes, two of them introduced in the Multiverse Saga and one introduced in the billion-dollar prelude to Avengers: Endgame. Yet, the first Captain Marvel sequel has performed even worse at the box office than recent flops, not only from Marvel but from DC as well. Several factors played against The Marvels, including the effects of the actors’ strike on the movie’s promotion and the characters’ lack of popularity in comparison to other Marvel heroes. However, that doesn’t fully explain The Marvels‘ record-breaking negative performance.