Why The Green And Brown M&M’s Are So Controversial

Though they are seemingly innocuous candy mascots, the Green and Brown M&M’s characters were the source of major controversy and backlash. While the M&M’s parent company Mars has been using mascot characters to sell the product since the 1950s, the so-called spokescandies as they are known today didn’t come into being until the middle of the 1990s. Immediately beloved, the CGI anthropomorphic confections each have their own personality and are modeled after the various colors that the sweet treat comes in. The roster grew to include nearly every color by the turn of the new millennium, and they certainly helped Mars to pump up their sales.