Star Wars Learned The Wrong Lesson From Its Biggest Box Office Failure – But Is That Finally Changing?

What has been evident since the release of Solo: A Star Wars Story is that Lucasfilm learned the wrong lesson from the film’s box office failure, though some signs may indicate this is finally changing. Since its inception in 1977, the Star Wars franchise has been one of the most successful in film history. From the overwhelming box office gross of the original film that changed the landscape of cinema itself to the records broken by Star Wars: Episode I – The Phantom Menace and Star Wars: The Force Awakens at the time of their respective release, Star Wars’ box office power speaks for itself.