Movie News
“Going On This Crazy Ride”: Mattel CEO Recalls First Reaction To Barbie Movie Script
Mattel CEO Ynon Kreiz reveals his first reaction to the Barbie script. Barbie’s script was co-written by director Greta Gerwig and her partner and creative collaborator Noah Baumbach. As the movie received critical and audience acclaim, the movie has been praised for its mixture of clever phrases (like Ken’s Mojo Dojo Casa House) and its societal commentary about feminism. Now the highest-grossing film of 2023, Barbie continues its dominance as it breaks more box office records.
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