Elemental’s Incredible Box Office Turnaround Avoids The Darkest Pixar Future

Elemental’s impressive box office comeback may have unexpectedly saved Pixar from the dark future it was already heading toward. After a disappointing opening weekend, Elemental was quickly labeled a box office bomb and became the subject of many think pieces about whether or not Pixar had lost its charm. However, over the next few weeks, Elemental’s box office numbers turned around. It had no family-oriented competition at the box office, so parents took their kids to see Elemental. Then, when they enjoyed it, they recommended it to their friends, and word of mouth spread. Before long, this supposed box office bomb had broken even for the studios.