What I set out below is merely the beginning of what will likely be a topic I write about here and there for the next while.
I’ve survived online this long because I’m willing to deal with unpleasant changes upfront. I try to get ahead of things. I learned this after getting creamed by the first Google Penguin.
Dozens of posts are being published recently titled “Blogging is dead”. These posts are instilling fear in the minds of internet marketers and bloggers.
Did they do it for click bait?
Or maybe cause of the fact that tons of people are searching for the keyword “Blogging is dead”?
Some of them even show me the below Google Trends chart and tell me that blogging is dead.
Let me tell you one thing. Google Trends rely on the search data. If there is less search for the keyword “Blogging”, then Google decides that the interest is low.
It clearly shows that the people who search for the keyword “blogging” is declining.
I had a strong feeling Facebook would screw publishers in the end. I was right. I noticed cracks in organic post reach a year or two before it ended. I had adjusted well in advance and so I’m still going strong.
There’s an equally big change coming down the pipe. It’s imminent.
But still. Here are my forecast and predictions about the future of blogging.
THE ISSUE: Artificial Intelligence Content (AI content).
You’ve no doubt read about it.
It’s coming. In fact, it’s already here. It’s not great content but it won’t take long until it’s good content and then potentially great.
In my view there are two ways to deal with AI content
The first is to invest in an AI content generator when the content is good enough and crank out content like never before before seeking an edge targeting KWs other folks don’t find.
The second option is to publish content so good that AI cannot match it.
My solution will be the second option. Doing so will change how I go about things.
I will continue seeking out KWs that other publishers don’t go after but will also do my best to publish epic content on those topics.
I think the second option (epic content) is best for large established sites with big earnings. You want to protect those sites.
The first option (publish AI content yourself), is viable for newer sites – but treat it more as an experiment to see if it can work. It’s definitely experimental. Who knows if it will work.
I see no reason that Google won’t rank AI content if it’s good content and meets user intent. So for me with my established sites, the solution is to produce better content than what AI produces.
It’s not easy.
I’m going to probably work harder than I ever have.
This will take creativity and a huge, ongoing effort. Outsourcing it for low rates is no longer an option. I do believe if you have the right editor at the helm who sees as you do that you can outsource sites, but that will not be cheap.
Every detail on the site must be attended to.
Blogs that are ranking in the top 5 have a higher probability of getting featured in Knowledge Graph. Most of the top ranking sites are like Wikipedia and other big brands.
Nevertheless, the Knowledge Graph can’t kill all the traffic of the blogs. But it would impact small publishers (often ranking low for popular keywords) a lot.
It’s still, unclear how much the Knowledge Graph is going to evolve.