Barbie & Oppenheimer Won’t Save The Box Office (No Matter How Much They Make)

Barbie and Oppenheimer are both making big waves at the box office despite releasing at the same time. As the post-pandemic box office continues to recover, slowly climbing back towards the kind of theatrical revenue numbers experienced in 2019, big hits like Barbie and Oppenheimer are incredibly important wins for the future of the theatrical experience, but they’re not the most important factor in a proper theatrical recovery, and their success may even expose some of the biggest challenges to the health of the post-pandemic box office.