Avatar 3’s Greatest Challenge Is Why The $5.2 Billion Franchise Is So Successful

There are many expectations surrounding Avatar 3, as the first two films in the franchise broke box office records, but the same element that fueled their success now presents an obstacle to the next installment. The original Avatar came out in theaters in 2009, becoming the highest-grossing film of all time, with a staggering $2.9 billion in gross earnings. Fast-forward 13 years to 2022, and the release of Avatar: The Way of Water gained a remarkable $2.3 billion, echoing the triumph of the first film.