2023’s Box Office Proves Disney CEO Wrong About Movies With Messages

Disney CEO, Bob Iger’s opinion about movies with messages is contradicted by the 2023 box office. Disney has had a poor year at the box office and Bob Iger spoke about the studio’s limited success and their future. According to CNBC, Igor explained how Disney’s priority should be to “Entertain first, not messages.” He also mentioned how “Creators lost sight of what their number one objective needed to be.” These comments suggest that portraying messages in films is negatively impacting movies’ performances and that Disney’s future may try to move away from this. This argument fails to hold much weight when looking at 2023’s box office.