2023 Secretly Became The Year Of The Toy Movie Battle Royal

Multiple movies based on toys came out in 2023, secretly creating a battle royal between companies. Toy movies have been popular in Hollywood since 1997 when Raggedy Ann and Andy: A Musical Adventure, the first theatrical film based on a pre-existing toy, garnered positive responses. Throughout the ’80s, many movies adapted action figures and dolls into animated and live-action films. This trend calmed down in the ’90s and early aughts, kicking back up again with the release of Transformers in 2007.