See 6 Reasons You Should Beef Other Artiste In The Music Industry

Similar to its European and American counterparts, the Nigerian music scene isn’t immune to controversy. Before the Kendrick Lamar-Drake feud, there were rifts among Afrobeats artists, notably between Davido and Wizkid.

These conflicts, marked by public insults, diss tracks, and social media clashes, have become part and parcel of the industry. But why do artists seem unable to function without beefing each other?

At the heart of this lies a mix of factors, from personal egos and competitive spirits to strategic marketing and societal pressures. Here’s why artists find it hard to function without beef:

1. Ego and competition

In the cutthroat music industry, where success means topping charts and winning awards, artists feel the need to assert dominance.

The rivalry between Davido and Wizkid is a prime example, with both vying for the title of “Afrobeats king.”

However, Wizkid left the genre some weeks back, so they probably vying for the “Nigerian Music King”

2. Strategic marketing

Controversy sells, especially in the digital age. Beef can generate buzz, media attention, and album sales.

Davido and Wizkid’s feud coincided with the release of Davido’s diss track, sparking debate and boosting their music’s popularity.

If you notice how Davido is already planning to drop a song in the midst of rift between him and Wizkid

3. Artistic expression

For artists, music is a form of identity and self-expression. Beef tracks allow them to showcase their lyrical prowess and street credibility. Blaqbonez and Khaligraph Jones used diss tracks to assert dominance in the rap game.

4. Engagement farming

Artists mobilize their fan bases by stoking tribalism and online skirmishes.

The rivalry between Davido’s “30BG” and Wizkid’s “Starboy FC” exemplifies this, with fans fiercely defending their GOAT.

5. Cultural norms

In Nigerian society, engaging in beef is seen as a display of strength. Artists may feel pressure to conform to cultural expectations and prove their toughness.

6. Industry dynamics

Beefs are ingrained in Nigerian music history, normalized as a form of competition. Artists feel compelled to beef to uphold their reputations and assert their place in the industry.

While beefs offer short-term benefits, they can perpetuate negative stereotypes and distract from real issues.

Ultimately, artists must strike a balance between competition and collaboration for the industry to thrive.

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