Why Netflix Is Building Real-World Stores (& Can You Rent Movies?)

Netflix has announced that real-world stores will be built by the streaming giant, begging the question of how they will work and if the stores will allow movie rentals. A surprising fact about Netflix is that the company was first founded as early as 1997. Between that date and 2007, Netflix predominantly served as a mail-based rental business. Netflix’s early business model saw the company mailing out DVD copies of films for rental via the post, putting them into direct competition with other rental models like Blockbuster, before becoming the creators of original Netflix movies.