Movie News
The 6 Types Of Star Wars Fan (& How Disney Is Targeting Each One)
Star Wars is essentially a generational saga, which means there are six general “types” of Star Wars fan. When George Lucas launched Star Wars in the 1970s, even he never expected the franchise to become quite this big; he famously told cast the movie would be lucky to break even, but hoped merchandise sales would make it profitable. Instead, he established one of the highest-grossing franchises of all time, one that continues to expand at a staggering rate.
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