Movie News
How Mission: Impossible 7’s VOD Strategy Cost Studio Money (Despite Movie Debuting At #1 This Week)
Mission: Impossible – Dead Reckoning Part One is number one on VOD charts, but a new report reveals that the studio’s digital release strategy likely cost them money. The seventh installment in the long-running action franchise sees star Tom Cruise return as Ethan Hunt, this time to do battle against a rogue AI threat. The movie hit theaters on July 12 and didn’t end up being the box office hit that it was expected to be, with the film finally landing on digital on October 10.
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