How Elemental Went From Box Office "Bomb" To Comeback Of The Summer

Pixar’s Elemental was prematurely branded a bomb after its underwhelming opening weekend, but its unexpected box office comeback has made it one of the greatest success stories of the summer. Elemental tells a tale as old as time; it’s a star-crossed love story about two lovers overcoming their cultural differences to be together. It’s essentially Guess Who’s Coming to Dinner for kids, set in a world full of anthropomorphic elements of nature where fiery Ember and watery Wade fall in love. For the first two decades of its existence, Pixar was a hit factory pumping out movies that mostly received positive reviews and did well at the box office.