Hollywood Taking The Wrong Lessons From Barbie? Two 2010s Box Office Hits Prove It’s True

Barbie has become a huge financial success for Warner Bros., but Hollywood movie studios have completely misunderstood that success, and two other movies prove it. After a huge marketing campaign that doesn’t seem to be slowing down, Barbie has become one of the biggest films of the year. The film made almost $1.2 billion worldwide (via The Numbers) and will likely overtake The Super Mario Bros. Movie as the highest-grossing film of 2023. Barbie was a hit with critics too, sitting at 88% on Rotten Tomatoes. However, toy company and movie villain Mattel is under the impression that Barbie is so successful because of the toy brand.