Disney Joins Netflix In New Tone-Deaf Changes That Doom Streaming’s Future

Following Netflix’s price increases and strictness about password sharing, Disney’s platforms are following suit with tone-deaf changes. Following a surge in new streaming platforms and the services becoming greater commodities during theater shutdowns amid the COVID-19 pandemic, the streaming industry is now taking an unwelcome turn for subscribers. Netflix announced unpopular measures that subscription rates would be going up at the same time that rules against password sharing would be enforced more strictly in 2023, which seemed to give competing streaming platforms like Disney+, Hulu, HBO Max, and Peacock the upper hand. However, this is quickly proving to no longer be the case.