Movie News
Barbie’s Confusing Oscars 2024 Campaign Explained: Why WB Is Trying For The "Wrong" Award
With awards season approaching faster than a Ken on rollerblades, Warner Bros. Pictures is positioning its record-breaking Barbie movie as an Oscars 2024 favorite, but the studio is campaigning for the wrong award. Just like star Margot Robbie, Barbie director Greta Gerwig is no stranger to the Academy Awards. She’s been nominated three times — twice for writing and directing duties on Lady Bird and once for penning the 2019 adaptation of Little Women. That said, it’s no surprise Warner Bros. wants to set up an Oscars campaign for Gerwig and co-writer Noah Baumbach (Marriage Story). However, the studio is still trying for the wrong award.
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