Barbie & Oppenheimer’s $2 Billion Box Office Is Going To Teach All The Wrong Lessons To Hollywood

After a monumental opening weekend, the success of Barbie and Oppenheimer is clear for all to see, but Hollywood may learn the wrong lessons. Both Barbie and Oppenheimer have been hugely successful in their own right, with their opening weekend making $511 between them. Oppenheimer has made over $700 million so far in its box office run, while Barbie became Warner Bros.’s highest-grossing movie in U.S. history, reaching over $1 billion. Each movie has seen individual success, but the organic marketing campaign really helped push and promote both movies. With the films heavily contrasting, it made audiences want to see both, which many did on the same day, creating Barbenheimer.