10 Movies With Massive Marketing Budgets To Rival Barbie’s $150M

2023’s biggest box office phenomenon, Barbie, was made possible thanks to the film’s insane marketing budget which other Hollywood productions over the years have been shown to rival. While Barbie was always expected to perform well even before the movie’s release, not many predicted that it would become one of the highest-grossing movies of 2023. At the time of writing, the film is well on its way to surpassing The Super Mario Bros. Movie as the best-performing Hollywood production at the box office in 2023 thus far.