Entertainment
Star Wars Could Be Falling Into The Marvel Trap
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Major motion picture franchises have enhanced their brand with TV shows for decades. Disney didn’t invent the technique, but they are running it into the ground. The House of Mouse owns two of the most financially successful film franchises, and their current strategy involves milking them for streaming shows. Marvel has pumped out a dozen “miniseries” that could have been entertaining films, and Star Wars has jumped on the same bandwagon.
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