The MCU is a movie franchise that found success after creating multiple superheroes and joining them together in one shared cinematic universe. Audiences were introduced to heroes like Iron Man, Thor, and Captain America before seeing them team up together in multiple Avengers movies. This strategy has worked for Marvel ever since, mostly due to the high quality of their films, but also because the Marvel Cinematic Universe had two main leads for viewers to follow as the universe continued to grow.
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