Entertainment
Every Franchise Xbox Now Owns After Completing Activision Blizzard Acquisition
While Xbox has historically done well to build its own popular IPs from the ground-up, recent years have pushed the company into acquiring pre-existing franchises from other studios. This comes at a time when older Microsoft IPs like Halo and Gears of War are dropping in relevance, and the near-unrivaled spending power of Microsoft has allowed Xbox to purchase some hugely popular franchises and gaming studios to compensate for this.
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